Despite still holding the majority of the colour mix, unsaturated hues lost share to dopamine-inducing brights. Joyful colour returned in January 2022

DAILY

After months spent in leisurewear, comfort has remained a design priority. However, clothes that resonate with a youthful and optimistic mood are a major theme. The need for joyful expression and outdoor trends shows that when buying daily clothes, people will pay more attention to the mood-boosting colours and patterns.

Despite still holding the majority of the colour mix, unsaturated hues lost share to dopamine-inducing brights. Joyful colour returned in January 2022